Being “on” a social network is not the same as using it

http://www.grahamjones.co.uk/2015/blog/social/being-on-a-social-network-is-not-the-same-as-using-it.html

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Search engines are about “news”

Focus on being “up-to-date” for search engine success

The most popular searches on Google in 2014 were almost entirely about major news items. An analysis of search trends for the past 12 months shows that the most requested item was anything to do with Robin Williams – more popular than the football World Cup, which was in second place. Almost all of the items in the Top 10 popularity stakes on Google were major events, or significant product launches, such as the Disney movie, Frozen.

Google Search Trends 2014 Chart

The research demonstrates that when something is “in the news” we tend to go to Google to find out more. That should be a clue to anyone with a website.

The data shows that even though we are now surrounded by digital information, our fundamental behaviour has not changed that much. When something happens in “our world” we want to find out more about it.

So, rather than spending hours and hours on keyword selection and trying to get your website up the search engine rankings you could better if you spent those hours creating “news” which people then search for.

Remember, people did not just suddenly go to Google to find out more about the death of Robin Williams – they heard about it first on TV, Radio, on social media and so on. In other words, those websites covering the story benefited from the sad item being “in the news”.

Get yourself “in the news” and you will get more search engine traffic.

But how do you go about that? What is “news” and how do you create it?

News is “new” – that much is obvious. But new does not mean brand new; it means that it is novel information, something that the recipient has never heard before. So, it is not news to me that I have an Acer laptop. But that is “news” to you because (unless you know me personally) you did not know that. There is tons of information within your business that is new to people – because you already know it, you tend to think it is not news. But it is news if other people do not know it.

However, being told the brand of laptop I own is not really that interesting, even though it is new to you. So, it would hardly cause an international stir with millions of people searching for the details on Google.

News has to be exciting. Not only does it have to be new, but it has to be relevant to the audience you are targeting. The death of Robin Williams would have been of no real relevance to those people who did not like his movies, indeed to the millions of people in the world who had never even heard of him.

Plus news has to be unusual – something out of the ordinary. Knowing I have an Acer laptop is not unusual. But if it were made of cardboard, then that would be unusual and would make “the news”.

So, within your business there are bound to be things which you think are old, but which other people do not know about and would find unusual. Focus on those things and let journalists know about them. Get coverage in trade and professional journals as well as local newspapers. Get people talking about it.

Then people will search for it – and because the news item is specific to you, those searches will inevitably lead to your website.

The biggest boost to your SEO you could do this year is to concentrate on producing more news.

Oh – and one other thing – as any SEO specialist will tell you, Google just loves new and fresh material. So if it is “news” you get added search engine benefits anyway.

If you have a choice of where to spend your search marketing money in 2015, putting a greater slice of the budget into news generation will have a real impact.

You might not be up there in the global trends when we look at the data at the end of the year, but you could well be top in your sector or local area.

Hire Me to Find the News in Your Business

http://www.grahamjones.co.uk/2015/blog/search/search-engines-are-about-news.html

Interesting Stats and Facts About Google

Google Infographic 2014
Courtesy of: TechieSense.com

http://grahamjones.co.uk/2014/multimedia/infographics/interesting-stats-and-facts-about-google.html

Social traffic becomes more polarised in a year

Less traffic comes from multiple social networks – Facebook now dominates

A year ago people shared things online in several places – indeed they still do. You could share this article on Twitter for instance, or LinkedIn, or Facebook. Some people will share this article in all three places. However research on 200,000 websites with significant visitor traffic shows that over the past 12 months the amount of traffic coming from shared content on the vast majority of social networks has fallen.

Infographic: Facebook Dwarfs Competition in Terms of Referral Traffic | Statista

The amount of traffic from shared content on Facebook has more than doubled in the past year. Yet on almost every other one of the main social networks, the amount of traffic has fallen. Pinterest stands out because it is now the second most common place for social traffic – dwarfing even Twitter. The only other social network to have seen an increase is Google+ which has almost doubled the amount of traffic from its network. The problem is, very little traffic came from Google+ in the first place, so it is a doubling of very little, which is still tiny. Indeed, the amount of traffic from Google+ is 320 times less than the amount from Facebook.

This study is fascinating as it shows that online social referral traffic is becoming polarised. People are clearly seeing Facebook as THE place to share things, resulting in all those additional visits to linked websites. Twitter is fast becoming an “also-ran” in the social traffic stakes.

What does this mean for your business? It suggests that if you want your business to get traffic from social sites you have got to make your content  interesting to people who use Facebook.

And what do they find interesting? They want funny stuff, entertaining material or content that has high emotion. It means that what you might call “ordinary” business content is not going to get shared on Facebook and so your social traffic is going to be tiny. If people are seeing Facebook as the place to share, that is only going to benefit businesses if they make their content “Facebook friendly”.

Note too, that the dramatic rise in Pinterest traffic means that unless your website has great imagery which can be shared, that outlet is also not open to you.

In short, this new research means that if you want to benefit from online social media traffic you need to write material that is different, emotionally engaging and light – not boring old stuffy dry business material. And when you have got your copy right it needs illustrating with images people want to share.

In other words, this new research doesn’t tell us much new. Your website will only get social media traffic if you have great copy and excellent images.

http://grahamjones.co.uk/2014/blog/social/social-traffic-becomes-more-polarised-in-a-year.html

11 Steps to Google Panda Penalty Recovery

The Road to a Successful Panda Penalty Recovery: How To Do a Content Audit

http://grahamjones.co.uk/2014/multimedia/infographics/11-steps-to-google-panda-penalty-recovery.html

Google Penguin 3.0 is here – what you have to do now

In a video on YouTube, Google’s John Mueller confirmed that the Google Penguin 3.0 update had been released yesterday. How will this affect the rankings of your web pages and what do you have to do now?

What is Google’s Penguin update?

Google Penguin is a filter in Google’s ranking algorithm that targets websites that use spam methods to get backlinks. For example, Google does not like paid backlinks, automatically created backlinks from forums, blogs, etc.

When did Google release the new Penguin update?

Last Friday, some webmasters began to notice major changes in Google’s search results pages. The update was finished yesterday.

This is Google’s fifth update of the initial Penguin algorithm that was released in April 2012. The last Penguin update was last October.

How will the new update affect your web pages?

When your website has been penalized by Google’s Penguin algorithm, you have to wait for the next update until your website can recover. That’s the reason why so many people have waited for this new update.

If your website was penalized in the past, and if you removed the spammy backlinks in the meantime, your website might recover now.

It can also happen that your website rankings drop if you have many links from low quality pages. That does not necessarily mean that your website has been penalized.

If Google discounts some link types, these links no longer count as votes for your site. If your site benefited from these ‘fake’ votes, your web page rankings might drop.

What do you have to do to secure your rankings?

Google also announced that they will update the Penguin update more frequently. Chances are that your website can recover faster if it has been hit by the new algorithm.

To make sure that your website does not get penalized, remove the bad backlinks that point to your site. The link disinfection tool in SEOprofiler helps you to locate bad links that point to your site.

Just enter the URL of your website and the link disinfection tool will show you backlinks that can have a negative influence on your website rankings:

remove bad links

If you haven’t done it yet, create your SEOprofiler account now. Create a paid account for a discounted price to get full access to the link disinfection tool.

Article by Axandra SEO software

http://grahamjones.co.uk/2014/blog/search/google-penguin-3-0-is-here-what-you-have-to-do-now.html

How does Page Speed affect your sales?

What Page Speed Does To Your Conversions

http://grahamjones.co.uk/2014/multimedia/infographics/how-does-page-speed-affect-your-sales.html