Peering into the future of digital advertising

http://www.grahamjones.co.uk/2015/downloads/internet-marketing-advice/peering-into-the-future-of-digital-advertising.html

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The Future of Digital Advertising

http://www.grahamjones.co.uk/2015/multimedia/infographics/the-future-of-digital-advertising.html

WordPress Owners Urged to Check For Infection With Online Scanner

http://www.grahamjones.co.uk/2015/newswire/blogging-news/wordpress-owners-urged-to-check-for-infection-with-online-scanner.html

Search engines are about “news”

Focus on being “up-to-date” for search engine success

The most popular searches on Google in 2014 were almost entirely about major news items. An analysis of search trends for the past 12 months shows that the most requested item was anything to do with Robin Williams – more popular than the football World Cup, which was in second place. Almost all of the items in the Top 10 popularity stakes on Google were major events, or significant product launches, such as the Disney movie, Frozen.

Google Search Trends 2014 Chart

The research demonstrates that when something is “in the news” we tend to go to Google to find out more. That should be a clue to anyone with a website.

The data shows that even though we are now surrounded by digital information, our fundamental behaviour has not changed that much. When something happens in “our world” we want to find out more about it.

So, rather than spending hours and hours on keyword selection and trying to get your website up the search engine rankings you could better if you spent those hours creating “news” which people then search for.

Remember, people did not just suddenly go to Google to find out more about the death of Robin Williams – they heard about it first on TV, Radio, on social media and so on. In other words, those websites covering the story benefited from the sad item being “in the news”.

Get yourself “in the news” and you will get more search engine traffic.

But how do you go about that? What is “news” and how do you create it?

News is “new” – that much is obvious. But new does not mean brand new; it means that it is novel information, something that the recipient has never heard before. So, it is not news to me that I have an Acer laptop. But that is “news” to you because (unless you know me personally) you did not know that. There is tons of information within your business that is new to people – because you already know it, you tend to think it is not news. But it is news if other people do not know it.

However, being told the brand of laptop I own is not really that interesting, even though it is new to you. So, it would hardly cause an international stir with millions of people searching for the details on Google.

News has to be exciting. Not only does it have to be new, but it has to be relevant to the audience you are targeting. The death of Robin Williams would have been of no real relevance to those people who did not like his movies, indeed to the millions of people in the world who had never even heard of him.

Plus news has to be unusual – something out of the ordinary. Knowing I have an Acer laptop is not unusual. But if it were made of cardboard, then that would be unusual and would make “the news”.

So, within your business there are bound to be things which you think are old, but which other people do not know about and would find unusual. Focus on those things and let journalists know about them. Get coverage in trade and professional journals as well as local newspapers. Get people talking about it.

Then people will search for it – and because the news item is specific to you, those searches will inevitably lead to your website.

The biggest boost to your SEO you could do this year is to concentrate on producing more news.

Oh – and one other thing – as any SEO specialist will tell you, Google just loves new and fresh material. So if it is “news” you get added search engine benefits anyway.

If you have a choice of where to spend your search marketing money in 2015, putting a greater slice of the budget into news generation will have a real impact.

You might not be up there in the global trends when we look at the data at the end of the year, but you could well be top in your sector or local area.

Hire Me to Find the News in Your Business

http://www.grahamjones.co.uk/2015/blog/search/search-engines-are-about-news.html

Internet is making some jobs extinct

10 Professions That Are Becoming Extinct #infographic

http://www.grahamjones.co.uk/2015/multimedia/infographics/internet-is-making-some-jobs-extinct.html

Email is mostly mobile nowadays

Responsive design is essential for email marketing

Email is always with youEmail is a mobile communication method. Many of us check our emails on our mobile phones or tablet devices, but new data shows that 53% of all emails are now opened on a mobile device, rather than a desktop computer.

The research also shows that 50% of clicks from emails now come from mobile devices, such as smartphones.

In other words, if your emails are not mobile-friendly you are reducing the likelihood of clicks through to your website as well as the possibility of any sales. Indeed, research shows that sales from mobile phones are up 40% compared with the previous year. That means more and more people are seeing email as a mobile method of communications, not something they do sitting down at their computer.

For businesses this means a potential change in attitude. It means that we need to realise that people are no longer having an “email session” at their PC; instead they are checking and responding to emails “on the go”.

This means they prefer short emails, not longĀ  ones, perhaps. It also implies that email recipients need easy-to-follow messages which are focused and have clear calls to action.

Great long, multiple-offer emails are probably going to become less successful as people increasingly use mobile for email communications.

If you are still using desktop email clients to compose email messages, you are likely to have lowering response rates to your campaigns as your emails will not show up so well on a mobile device.

What you need are email marketing systems that provide responsive designs for emails, adjusting the size and format according to the type of mobile device the recipient is using. Mailchimp is one service which provides this feature automatically for many of its templates. You could also use a responsive design system, such as Responsive Layout Maker from Coffee Cup Software.

Crucially, though, it is the way we perceive email that has to change. No longer is it mainly a thing we do on computers. It is now mainly something we do on smartphones. And because of that we need to change the way we think about email marketing, providing emails that work on small screens that people navigate using their thumb. Complex emails will not work on that situation, even though they work well on desktop computers.

Time to re-think the way you focus on email marketing.

http://www.grahamjones.co.uk/2015/blog/email/email-is-mostly-mobile-nowadays.html

Google: your regular web pages influence your mobile rankings

In a video on YouTube, Google’s John Mueller said that the desktop version of your web pages will influence the position of your web pages in Google’s mobile search results. A user was afraid that hidden content in the mobile version of his web pages had a negative influence on the rankings:

“We are looking at the desktop version. That’s the canonical version so if you have the connection between the two pages, if they’re separate pages and we’d be looking at the desktop version and that someone would be using for indexing.

So if it’s visible on the desktop version and you’re kind of holding it away, simplifying it on the mobile version, then that’s absolutely fine.

If we run across situations where we see that people are abusing this that they’re kind of […] showing cartoons on the desktop side and showing adult content on the mobile site then that is something where we might have to reconsider that and see what we are doing there.”

Watch the video

What does this mean in detail?

There are two important things:

  1. It’s okay to hide content on the mobile version of your web pages. Actually, it is often necessary to hide some parts of a page to improve the usability of the mobile pages.For example, some content might be hidden until the visitor of the mobile page clicks on a ‘more’ button, a panel or another navigational element on the page.
  2. The desktop version of your pages influences the rankings of your mobile pages.According to John Mueller, Google will use the desktop version of your web pages to calculate the rankings. If your desktop pages are relevant, this will also have a positive effect on the rankings of your mobile pages.

New Year’s resolution: get better Google rankings

Better rankings for the right keywords lead to more website visitors, more customers, and more sales. Do the following to improve the rankings of your web pages:

  1. Find the right keywords that will deliver targeted customers to your website.
  2. Optimize different pages of your website for different keywords that are related to your business.
  3. Improve the links that point to your site. A good backlink profile is important.
  4. Check your web pages for technical errors and other things that can have a negative influence on the rankings of your web pages.
  5. Monitor social networks for mentions of your company and products. React to positive and negative comments about your business.

Improving the rankings of your web pages can have an extremely positive impact on your business. Fortunately, the tools in SEOprofiler make it as easy as possible to improve your pages. If you haven’t done it yet, create your SEOprofiler account now.

Article by Axandra SEO software

http://www.grahamjones.co.uk/2015/articles/search-articles/google-your-regular-web-pages-influence-your-mobile-rankings.html